Partner.Co · Complete guide
What is Partner.Co?
The honest guide by someone who has worked here since 2019
If you have heard of Ariix, NewAge, or Partner.Co and want to understand what they really are — products, marketing plan, legality — you are in the right place. I answer all the questions I am asked every day.
1. The history: from Ariix to Partner.Co
Partner.Co was born from a series of mergers in the network marketing industry:
- 2012 — Foundation of Ariix, based in Utah (USA). Initial focus on health and wellness products.
- 2013 — Ariix launches in Europe. Anna Soave becomes a representative in 2015.
- 2021 — NewAge Inc. (listed on NASDAQ) acquires Ariix. The NewAge Ariix brand is born.
- 2023 — NewAge Inc. changes its name to Partner.Co. Products keep the same formulation; the marketing plan is updated.
If you have heard of "Ariix" or "NewAge network marketing", it is the same company today called Partner.Co. All contracts and ranks of previous representatives have been maintained.
Leadership and the Scientific Advisory Board (The Experts)
The company is led by a leadership with extensive international experience in the wellness and direct selling industry:
- Darren Zobrist (Chief Executive Officer & Founder) — American entrepreneur leading global expansion.
- John Wadsworth (Founder & Chief Brand Partner Officer) — Historical leader with over 25 years of experience, pioneer of Tahitian Noni and nutritional wellness.
To guarantee the safety and efficacy of the products, Partner.Co relies on a council of world-renowned medical and scientific experts. These members oversee the development of the formulas, ensuring compliance with the highest quality standards. You can consult the complete list of scientific committee members directly on the official experts page: partner.co/en-us/the-experts.
2. Partner.Co products
Partner.Co offers 25 highly effective products in 4 main categories. These are not exclusive pharmacy or supermarket products — they are premium formulations developed internally with own patents.
→ Discover the complete catalog of 25 products
3. The marketing plan
The Partner.Co marketing plan is based on the direct sale of products. Representatives (called IBPs — Independent Brand Partners) earn in two ways:
- Commissions on personal sales — percentage on direct sales to your customers
- Leadership bonuses — additional compensation if you build a team and support them in sales
The startup kit costs €29.95. There are no mandatory monthly fees. To access network bonuses, it is necessary to sell at least 100 PV to customers every 4-week cycle — in Europe, this requirement applies exclusively to sales to real customers, not to personal purchases.
→ Read the complete marketing plan with all percentages
4. Is it legal?
Yes. Partner.Co operates in full compliance with current direct selling regulations and consumer protection laws. In Europe, the activity is regulated and compliant with local direct selling directives.
The key difference between a legal MLM company and an illegal pyramid scheme: in Partner.Co, earnings derive from the actual sale of products to end consumers, not from the simple recruitment of other reps. If you don't sell products, you don't earn.
→ Read the transparent income disclosure statement
5. How to start with Partner.Co
If you want to evaluate the opportunity, the first step is a free introductory call. I will show you the plan and answer your questions with no obligation.
6. Frequently asked questions
What is Partner.Co?
Partner.Co (formerly Ariix and then NewAge Inc.) is an American network marketing company specialized in wellness, nutrition, and beauty products. It operates in over 50 countries.
Is Partner.Co the same as Ariix and NewAge?
Yes. Ariix was acquired by NewAge Inc. in 2021, which changed its name to Partner.Co in 2023. Same products, same people, new name.
Is Partner.Co a pyramid scheme?
No. Earnings come from the sale of real products. It operates in full compliance with direct selling regulations.
